Hi, I’m Ibrahim Elawadi, a husband to an incredible wife and father of two kids. I was born in the land of the pyramids (the big ones!), and I currently live in Amsterdam.
I spend my working hours thinking of how Philips can do better with Digital Analytics as a Global Director for Digital Analytics.
I have a master’s degree in Marketing, bachelor’s in Electronics Engineering, and currently studying Astronomy.
My journey with digital started 24 years ago when I built my first website in 1997, then I enjoyed playing with different toys, coding websites for a few years, designing prints and banners for a few others, doing 3D animation and motion graphics and whatever felt exciting back then.
13 years ago, I founded Alam Alebdaa (The World Of Creativity, in Arabic), a content platform to promote creativity and innovation. It won the Bobs Award in 2010 and in 3 years it became one of the most popular platforms in the Arab Region with over 1.5 Million followers on Social Media and over a million unique visitors a month.
Growing my project as a solo founder accelerated my skills and experience in Marketing and Analytics where I found a new passion. Concurrently, I provided consultations to corporates and charities to help them grow their businesses, and in 2017, I sold my project and focused on consultations, helping corporates and international organizations like Oxfam and Greenpeace in areas of Digital Innovation, Marketing and Analytics.
In my free time, I love taking pictures of the stars:
I got 14 international medals and honourable mentions in Photography contests and exhibitions.
And from time to time, I do public speaking about things that I’m passionate about, mainly about Analytics, and also about Creativity and Photography.
On this blog, I will write about Data, Astronomy, Books I read, Photography and other stuff that I find interesting.
Oh, and in case you’re wondering what is “himtox”, it’s just a random nickname that I picked since the beginning of my time on the internet, and was too lazy to change it since then!